Canadian foreign policy in Africa, as a reflection of G8 foreign policy, is directed towards achieving sustainable growth and eliminating poverty. These goals are laudable, although billions of dollars spent in aid over the past few decades have done little to achieve this. In an attempt to reverse these sub-par returns in well-intentioned aid, or at least to gain some popularity with music-lovers, G8 leaders have turned to Bob Geldof and Bono, for advice. Incredibly, these two musicians appear to have a great impact on G8, and thus, Canadian policy-making and action. Yet, from outside policy-making circles looking in, these two men appear to have accomplished little but to create a new business model for concert promoters.