From its origins flogging patent medicines in the early 19th century, corporate advertising has never been just about the product. Rather, it is meant to promote a sense of awareness and desire. With this in mind, what should we make of the recent deluge of TV commercials that suggest Canada is populated almost entirely by mixed-race families? With the fantasyland of advertising as his starting point, Aaron Nava probes the state of intermarriage in Canada, looking closely at our statistical record, what it means on a personal level and what it holds for our country’s future.